About Chelsea Flower

Chelsea Flower was launched in the Spring of 2007 with a spirit of a contemporary independent woman looking for gorgeous staple pieces for her wardrobe. The collection has maintained that identity in the last few years with a focus on wearable silhouettes that will remain in your closet for years to come. Trendy, a little bit edgy, definitely flirty, and yet modern are definitely words to describe the brand. Fun colors and beautiful variations of beading and embroidery, that give the collection its special touch, come out from season to season. The line has become known for its lovely, wearable silks that have been proven for retailers nationwide and is quickly becoming a favorite for celebrities like  Kelly Ripa, Blake Lively, the Kardashians and more.


About Dawn Mayo

Owner Dawn Mayo grew up in the fashion business and worked as a stylist at Barneys while studying Marketing and design at FIT.  With this background in sales, merchandising, and design, She turned her passion for the fashion industry into DMA Showroom. Dawn has  illustrious experience in both men's and women's ready to wear.   Always with an eye to what's next, the showroom has been at the forefront of emerging trends and young designers. DMA has grown to become a must shop showroom for better contemporary buyers around the world.

As a multi line showroom, DMA has launched major contemporary collections such as All Saints, Reiss of London, Bella Dahl, Serfontaine Denim,  Foley & Corinna, American Vintage, Blue Life and Blue Moon.  She has launched such companies by giving her merchandising expertise to help the collections create saleable branded product. In more recent years the Chelsea Flower and Love Sam collections, which are both owned and represented by Dawn, have emerged as top selling lines in the contemporary market.  The vision which started DMA continues to grow, with a planned expansion into  more global markets and products, which Dawn discovers in her travels around the world.